Torusoft Inc

Mac questions? We have Mac answers.

You won't catch us advising anyone to buy cheap, unreliable equipment to run their operations. When we started out, we made a decision to deal with only the best. We offer Mac consulting, because Apple offers a reliable, intuitive experience, built on a superior platform. Macs can't get viruses. Macs rarely break down. Macs are easy to use, and incredibly powerful under the hood.

If you've ever wondered whether you'd be better off with a Mac, we're here to explain why you would.
We'll explain the benefits. We'll conduct a needs assessment. We'll set up your equipment using industry-wide best practices, and configure your network to be secure, redundant and reliable. And when it's all up and running, we'll train you and your employees. We're your consultants from end to end.

Tired of being a PC?

What's changed in the Windows world since 2001? Nothing. PCs still get viruses, slow down, crash, and generally misbehave. When you upgrade your infrastructure, do you really want someone on standby waiting to fix it?

Think beyond traditional PCs. Switch to Macs and leave complexity, viruses and malware behind. The mobile revolution is upon us and the rules have changed. Deploy iPads for your people on the road. Use hardware and software designed to be the best, not the lowest common denominator.

Mobile devices are the future. Windows PCs have run their course. The time for change is now. Let Torusoft revolutionize your workforce.

Leave the networking to us.

Networking doesn't need to be complicated. If you implement technology properly, you eliminate the need for a dedicated network administrator. We can design and support a network that does just that. Your network will have managed workgroups, user accounts, central backup, file, email and web services - all without someone there to manage it.

The mobile revolution makes remote security more important than ever. Your remote users need to connect and communicate securely so your data remains safe. Providing access to the outside world empowers your users with information and resources. Now is the time to embrace connectivity and step up security. Let Torusoft revolutionize your workforce by deploying a secure, robust, low-maintenance network.

Manage everything, anywhere.

Sure. You could use Outlook, Entourage, iCal & Address Book, Messenger, Explorer, SharePoint, Lotus Notes, MS Project, GroupWise, and Access to run your business. Usually, though, you end up using only a subset of the features these programs have to offer.

On the other hand, webDesk provides all of the features most business need, in an interface that's intuitive and easy to use. Our software's collaboration features are fully integrated, eliminating the need for other disconnected pieces of software.

Take control of your projects, people, communications, tasks, schedules and shared resources by using one piece of easy-to-use software that's accessible from anywhere: webDesk.

We're mobile web designers

You have less than 20 seconds to tell your visitors what your company does and to convince them to stay on your website.

The mobile revolution has entirely changed web design. 100 million people are accessing the web with iPhones, iPod Touches and iPads. What does this mean?

People are touching websites - not clicking on them.

The rules for design are drastically different for touch. Sites should be designed primarily for the mobile space - not for desktops and laptops. Sites developed for the iPad deliver a superior experience through instant feedback, concise content, and simplicity.

Let Torusoft revolutionize your website by designing it for touch.

Host your clients, not your servers.

Any number of things can go wrong when web, DNS, mail or backup services are self-hosted. Servers can go down or lock up, leaving you without a website or access to email. What's more, if something catastrophic should happen at your office, your data and its backup are gone.

We use the best hardware to deploy the best solutions for hosting basic sites, database-driven sites and full-blown web applications. We host IMAP email, with SSL and VPN access, so you can access your email from anywhere, securely. We host your DNS with redundant failover (including unlimited subdomains), so your website will never go down. Finally, we back up our web and mail servers hourly, and perform weekly off-site backups to mitigate catastrophe. When we manage your servers, they won't distract you from your clients.

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There's a revolution afoot.

The mobile revolution is the transition from traditional computers to portable touch devices.

The iPad is the next wave of the mobile revolution. It's created a new era in computing that takes the paperless office from a dream to reality. It puts simplicity and power together in a device that weighs 1.5lbs and lasts an entire work day on one charge. Its interface leverages one of the most basic human instincts - touch.

Adopting iPads in your workplace means lower up front costs, lower support costs and no viruses. Your workforce will be more productive. They'll share information with clients, suppliers and each other, anywhere at any time. And, they'll do it as naturally as sharing paper - something they can't do with laptops.

Let Torusoft revolutionize your workforce by deploying iPads, touch-based websites, sales tools and custom apps in your business.

InSite: Building a strong web presence & effective online marketing strategy

Written by Ari Najarian for Magazine, March / April 2010

Over the past decade, the web has evolved into a vibrant, social community that's always connected and active. Search engines, mobile computing, social networking and a host of other trends have all changed how we think, act and do business.

So how do you respond?

Take a critical look at your company's online presence, and ask yourself the following questions:

Does my site look good on an iPhone or Blackberry?
Does it even work?

Since the iPhone made its debut, smartphone manufacturers have been scrambling to offer full-blown mobile web browsers. Consumers are increasingly relying on these devices to access information online. The most popular sites offer mobile-optimized versions, with bigger buttons, simpler menus and a cleaner looking screen.

If you can't afford a separate mobile site, consider keeping your website simple and easy to navigate. Also, avoid Flash content - it won't show up on any iPhones, iPods, or iPads (when available). Almost 70% of mobile web browsing happens on Apple's iPhone OS. Those visitors won't be able to see your site.

Can I think of at least 10 online venues that would direct a visitor
to my website?

Ultimately, your website should be a destination in its own right. You also need to be visible where people already hang out: Facebook, Twitter, YouTube, Foursquare, Kijiji, Craigslist... the list goes on. Will they see a link to your business while they're there? Will they be invited to one of your events? Are you out there yourself, promoting discussion and engaging your target audience?

How often does my site content change?

If your answer is less than 4 times a month, how do you expect to maintain interest? Draw your inspiration from Facebook's news feed: every day, it's a completely different set of updates. Each time a visitor lands on your homepage, they should be able to find something new somewhere - a blog entry, an announcement or press release, a new photo gallery, etc. An easy way to accomplish this is to integrate a Twitter feed for short text updates or Tumblelog, for a wider variety of media.

Do my visitors have a voice?

Check out Alexa's website rankings-of the top 20 most visited sites in North America, 12 of them (including Facebook, Twitter, Wikipedia, YouTube, Flickr, Craigslist, Wordpress, Blogger...) feature user-created content front and centre. Three others invite user-submitted content, like Amazon's recommendations and reviews, or the comments on CNN articles. People have a voice and want to know that it's being heard. Encourage them to comment on your company blog or photo albums. Comment back. Even better - show that you've heard them by making a change to your products or services. The company that gives its clients a sense of empowerment will likely retain them.

Am I offering my visitors a compelling reason to return?

You want an online destination, not a website. A digital brochure will not encourage a second visit. But if you feature something unique or useful, or something that needs to be explored over time, you'll bring visitors back. Photo galleries, blogs, reader comment sections, and links to news stories or industry publications all build credibility and provide insight into your professionalism and philosophy.

Has my website helped me get to know my visitors
in a meaningful way?

What have you learned about your visitors? Think of the information that's available on a Facebook profile or Twitter feed: names, pictures, cities, fan pages, and a running list of everything they find interesting. Analyze this market data and glean insights from it... but don't lose sight of the fact that with just a few clicks, you could actually start networking with them.

Has my website helped my visitors get to know me
in a meaningful way?

A web 2.0 presence isn't about hiding behind a company mission statement and posting information devoid of personality. While there's an obvious need to stay professional and objective, this doesn't preclude being human, too. Indeed, being human is the sine qua non of social networking. For all the links and announcements you may post on your company's Twitter feed, your followers will appreciate the occasional candid opinion or off-topic tweet. Your clients will be more interested in your editorializing blog posts than your website's “About Us” section. They'll want to know what you're reading online, and what you find interesting both professionally and personally. Share liberally, share sensibly.

Building a web presence used to be all about search engine rankings, which were in turn determined by what you said about yourself. Nowadays, your rankings are determined by what others are saying about you. Be accessible, be engaging, be everywhere and be yourself. If you keep the above points in mind, the rankings will come - along with lasting client relationships.

Late Night with Dr. Paul